Our story
It all started with a trip to France...
...Where I fell head over heels for linen.
The texture, the quality, the softness, the way luxury bed linen makes everything feel a little more special. I came home knowing one thing for sure, I had to bring that feeling back to Australia.
Growing up in a family of retailers, I learned early on what makes a great bed sheet. So starting a brand centred around beautiful bedding felt like a natural next step.
With lots of hard work, passion, and restful nights, I Love Linen has grown into one of the go-to destinations for bed linen in Australia.
Made by real people who love linen
From the designers who dream up every collection to the warehouse team packing your orders, everyone here genuinely cares about what we create. Watching the team grow alongside the brand has been one of the best parts of the journey.
Linen is what we do best
We’ve tried and tested different materials, but, nothing hits quite like sleeping in 100% French flax linen bed sheets. So, we stuck with what we knew and became the experts in our craft. And now, 13 years later, that’s our specialty.
Like we say, you haven’t tried linen until it’s I Love Linen.
Designed with you in mind
At the heart of everything we do is you. Our customers are always at the centre of our designs as we prioritise making your home your happy place. Whether that’s through Linen Sheets or Wear Sets, we’re here to add some linen luxury to your life.
Why shop with us?
Let’s be honest, there are lots of options out there for linen bedding, and we don’t take that for granted. That’s why we travelled far and wide, building relationships with amazing suppliers, finding the right fabrics, and nailing the designs, so you can rest easy knowing you've made the right choice.
Just because we’re an online business doesn’t mean we’re impersonal, so you can expect to receive the kind of customer service you’d receive from your local boutique.
Please talk to us, ask us about style, thread count or how to keep your whites white, your pillows plump and your towels fluffy – we’re here to help!
