The Story of I Love Linen
Where softness is a standard. And there’s care in everything we do.
Founded in 2012, I Love Linen exists to offer something better than bedding.
We chose a slower, more thoughtful path, designing in small batches, considering every colour, every stripe, every stitch. Not the fastest way, but the most meaningful, creating pieces made to be lived in and loved.
If you're not sure where to start, we designed a colour quiz so you can find your perfect sheets in a few simple questions.
A lettter from Lauren, our founder
I’ve always believed that when you sleep well, you live well. And that starts with great sheets.
I fell in love with linen on a trip to France years ago, it was soft, breathable, and just dreamy. I knew I had to bring that feeling home, and 12 years later, here we are.
I Love Linen is a local team in Australia, making everything slowly and in small batches. From the French flax robes to the sheets on your bed, every piece is chosen with care so you notice the difference the moment you climb in.
When you shop with us, you’re not just getting bedding. You’re joining a community that loves comfort, quality, and pieces that last. And I’m so glad you’re here for the journey.
With love,
Lauren
Founder, I Love Linen
Why Choose I Love Linen?
We're proud to be home to the original double-sided quilt cover
Meet the linen that made us famous
Don’t miss out on the products everyone’s talking about
Join loyalty and become part of our story
Become a loyalty member and join the I Love Linen family. We don't stop at discounts, we've created an entire community that values slow, thoughtful living, soft sheets, and beautiful interiors.
- First access to new shades before they sell out
- Up to 25% off Sheet Sets and Quilt Covers
- Insider perks and rewards
Just because we’re an online business doesn’t mean we’re impersonal, so you can expect to receive the kind of customer service you’d receive from your local boutique.
Send us an email, ask about colours, GSM, or how to keep your whites white and your pillows plump!
