Behind the Scenes of Our Customer Event
Posted: 21 October 2025
This is how we Sipped, Styled, and Celebrated with our customers.
There’s something really special about meeting the people who’ve loved your brand for years
After 12 years of I Love Linen, we finally decided it was time to meet everyone who had been loving our linen all this time.
So, last weekend, we hosted our first-ever event at the beautiful sunhouse studio in Burleigh.
We called it Sip, Style & Celebrate, and it was everything we’d hoped for and more.
The Prep
Our entire team came together to bring the day to life, arriving at 8 am, with cars packed full of linen, food, tables, chairs, glue sticks, swatches, mattresses, bed frames, and more...
We divided and conquered and got onto styling beds, hanging flat sheets, crafting charcuterie boards, and setting up moodboarding stations.
In just a few hours, we transformed the studio into an I Love Linen wonderland. It was full of buttery-soft bedding, wonderful wear sets, and dining that makes every meal a bit more delicious.
The Invite
This was an exclusive event for our loyalty customers, a free afternoon designed as a thank you to those who’ve been part of our journey. So, invitations were exclusive and sent to our Family Tier only.
If you’d love to join future events like this one, make sure you’re part of our Loyalty Program. It’s our way of saying thank you to those who make everything we do possible.
The Plan
The day unfolded beautifully. Guests were welcomed with a glass in hand and invited to create their own moodboards before Lauren styled two dreamy linen beds, sharing her tips for layering, mixing tones, and creating a calm space at home.
Guests then explored our Wear and Dining collections, tried on their favourite pieces, and picked a piece to take home. There were chats about everyone’s favourite colours... and a few jokes about the heat (fans are officially on the packing list for next time!).
We ended the afternoon by gifting each guest a goodie bag filled with treats from our friends at The Salt Box, Vanessa Megan, Endota, NU Harvest, and The Goodnight Co. - a little something to continue the self-care at home.
The Perfect Day
It truly was.
Connections were made, Instagrams were
swapped, and genuine friendships began over shared love for linen and some delicious snacks.
Our team was beyond proud (and relieved!) to see months of planning come together so seamlessly. And perhaps the best part? Hearing how much everyone loved our newest colour launch, Chocolate quickly became the crowd favourite of the day.
Until Next Time...
As the last guests headed out the studio doors, we couldn’t stop smiling. This event was the perfect reminder that our community is at the heart of everything we do.
To everyone who joined us, thank you for making our first customer event one to remember. And to those who couldn’t be there, we can’t wait to meet you next time.
A big thank you from the entire I Love Linen team!
