Behind the Scenes of I Love Linen x '94 Cafe
Posted: 04 May 2026
Bringing Matcha back from the archives called for a celebration.
Twelve years of linen, and we're still finding new ways to fall in love with it.
Our newest shade, Matcha, has been one of the most anticipated colours we've ever brought to life... so when it came time to launch it, a simple social post wasn't going to cut it.
We wanted to celebrate Matcha properly, in person, with the people who make this brand what it is.
So it only made sense to go to the Matcha Mecca, '94 Cafe.
100 Matchas. 100 Moments.
To kick things off, we gave away 100 free matchas to the first 100 customers through the door. Watching people arrive, cup in hand, already talking about the new shade before they'd even had a sip, that energy was unmatched.
This wasn't an exclusive event. It was open to everyone, and that made it feel different. New faces, long-time lovers of the brand, people who'd just discovered us, all together in one space, all just as excited as we were.
We closed out the event with a giveaway, a full bedding set in our new shade, and the excitement it brought was the perfect way to end an already incredible morning.
We make linen. But what we're really building is a community of people who care about the same things we do, quality, calm, and finding beauty in the everyday.
Days like this one remind us that the community is very much alive and growing.
To everyone who came to Palm Beach, thank you for showing up, for your excitement, and for welcoming Matcha into your world.
We'll see you at the next one.
