Behind the Design of Matcha
Posted: 24 March 2026
Rest in matcha. Wake up refreshed.
The same calm you find in your morning cup of matcha, now poured across your bed
This is why we had to bring Matcha back to the I Love Linen catalogue.
Some colours just deserve a second chance.
Matcha is understated, elegant, and timeless. It’s soft without being sweet, modern without being stark. Made from French flax linen, it turns any room into a space designed to be lived in, and loved.
The Inspiration
The inspiration came from nature’s in-betweens. The early morning light, ceramic glazes, the softness of leaves just before they deepen in colour. Matcha sits right there.
Not too warm, not too cool. Fresh, but never sharp.
Making Matcha Work
In the bedroom, layer with crisp whites or neutrals for a spa-like calm. In the lounge, pair with timber or soft greys. Even a dining nook or reading corner? Matcha quietly anchors the space. Try it with soft Blush, warm Sage, or a hint of Olive, it plays well with others and always feels intentional.
Why the Linen Matters
French flax linen is part of the magic. Its natural texture catches the light, gives depth, and brings the colour to life. Soft, breathable, and lived-in, it’s linen that looks and feels like home.
Touch it, and you feel the difference. Gentle yet energising, grounding yet refreshing.
Similar inspiration
