Sometimes the most important conversations are the ones we have with ourselves

Posted: 04 June 2025

Meet Ellie Halo, our next dreamer and founder of the Words Of Introspection journal.

As Global Wellness Day invites us to pause and reflect, we caught up with Ellie Halo, the Dreamer who built an entire business around doing just that.

Ellie shares how her journaling practice evolved into a business, what keeps her grounded through digital noise, and why she believes the most powerful transformations begin within.

Use code ILOVELINEN to take 15% off your WOI Journal!

Ellie is wearing our French Flax Linen Ruby Lounge Set in White

Q: In your opinion, why is self-reflection so important?

A: Self-reflection is how we stay in conversation with our internal world. Without the space for introspection, we limit the opportunities for real, sustained personal growth and expansion.

Sitting in stillness and reflecting on who you are, how you move through the world and where you're finding yourself stuck is a transformative way to find clarity and compassion for the parts of you that are still healing, growing and evolving.

Q: What has been the most rewarding feedback you've received from someone using your WOI journal?

A: I often receive messages from people sharing how the prompts have guided them to parts of themselves they may not have explored otherwise. There’s something so powerful about being prompted to explore parts of your inner world that you have allowed to remain suppressed or dormant. People have also said that their journal feels like a safe space to speak freely and unfiltered, to process things they didn’t even know were waiting to be given a voice. To know that something I so lovingly and intentionally created from my own personal experiences is now being recommended to friends, gifted to loved ones and being utilised in morning routines — is such a special and rewarding feeling. 

Use code ILOVELINEN for 15% off your WOI Journal

Q: Many founders talk about a defining moment when they decided to go all in on their dream. Did you have a moment like that you can take us back to, or was your journey more gradual?

A: It was a gradual unfolding. I was working with a variety of brands, helping them share their ethos and build their presence on social media. I loved the creativity — the potency of words, the curation of imagery, the heart behind it all. But over time, I realised I was pouring my energy into building dreams that weren’t mine — and that same energy could be used to nurture the vision I had been continuously thinking and writing about.


Writing has always been a form of therapy for me — a way to make sense of what I’m feeling, to untangle the noise and soften the parts of me that felt tense and anxious. In a world full of wellness trends and endless advice, I wanted to offer this simple yet potent practice to others — pen to paper, head to heart.

That was the driving force. The deep knowing that this tool could really help people in a transformative and lasting way. I knew then it was time to stop pouring all my energy into building other people’s dreams and start cultivating my own.

Q: Has there ever been a time when you felt like giving up on a dream (whether in your business or personal life)? What made you push through?

A: Honestly, once I’m all in on something that feels expansive, I’m all in. I pour my heart into it — completely. Giving up really doesn't feel like an option when it's something this potent. But that doesn’t mean there haven’t been moments of doubt or defeat. There are days where the noise of algorithms and ever changing trends feels louder than my own thoughts, and I wonder how to keep up without losing my creativity and passion. There are times I feel burnt out, overwhelmed by the weight of dreaming big while trying to sustain something so close to my heart.


But in those moments, I return to what grounds me. I give myself space to step away — to rest, to sit on the earth, to listen to what my heart is asking of me. Nature always brings me back into alignment.


And more than anything, I remind myself why I created these journals. To serve the collective through offering tools for healing, for personal growth and reflection, for deepening relationships and for providing the space for unwavering self compassion. When I bring my focus back to that — to alignment over performance, to authenticity over algorithm — I always find the encouragement to keep moving forward.

Q: Finally, what’s the best piece of advice you’ve ever been given?

A: “Feelings aren’t final.”

Those three words have anchored me through so many tender moments. They remind me that no feeling is permanent — no matter how heavy, overwhelming or all consuming it is in the present experience.

This advice has helped me hold space for the full spectrum of being human and the temporariness of everything in existence. It reminds me that much like the natural world, we are ever flowing, constantly evolving and changing, and that notion truly comforts me.

Enjoy 15% off your WOI Journal with code ILOVELINEN at checkout.