Who is Labubu? And why is she all over your feed?
Posted: 14 July 2025
We’ve got answers. And yes… we had to match her with our linen.
What is Labubu?
If you've been anywhere near TikTok or Instagram lately, chances are you've met Labubu. She's a wide-eyed character who’s taking over the internet. She’s weird and wonderful, and we’re a little bit obsessed.
Labubu is a small elvish character from the Hong Kong-based brand POP MART, known for its collectible "blind box" art toys. Think cute meets creepy meets collectible. With her big grin, oversized eyes, and goblin-meets-gremlin charm, Labubu is a style icon in her own right.
Where did Labubu come from?
Kasing Lung, the artist behind Labubu, came up with "The Monsters" a collective of characters back in 2015. Every character has it's own function and a unique name (which Lung actually lets his daughter decide), but Labubu is by far the most popular of the crew.
Labubu rose to fame through a combination of exclusivity, blind box openings, and celebrity endorsements - the most popular by Lisa from Blackpink.
And as soon as we laid eyes on her, we did what any linen-loving team would do... We matched her to our bedding.
Sky Blue Labubu
Fresh, dreamy, and totally loves that soft morning light. She's got an oat milk latte in hand, doing her daily shop at the Mini Market.
Styled with French Flax Linen Quilt Cover Set in Sky Blue
Daisy Labubu
She's fun, she's cute, and she loves a little pop of colour. There's no other option apart from Daisy - and we don't blame her.
Styled with French Flax Linen Quilt Cover Set in Daisy
Natural Labubu
If she wore linen, it would be Natural. Close to nature, soft, grounded, and full of charm, she’s got that lived-in, latte-loving energy.
Styled with French Flax Linen Quilt Cover Set in Natural
Marine Blue & Indigo Labubu
Cool, collected, and just a bit mysterious. She’s got depth, edge, and serious night owl energy. Her linen palette? Deep blues and stormy hues.
Styled with French Flax Linen Double Sided Quilt Cover Set in Indigo/Marine Blue
Creme Labubu
Sweet, soft, and living her quiet luxury fantasy. She’s all warm neutrals and weekend rituals. Of course, she sleeps in Creme.
Styled with French Flax Linen Quilt Cover Set in Creme
If Labubu had a bedroom, you know she’d be sleeping in French Flax Linen.
